I worked at Build in Amsterdam on the full redesign of Polaroid.com. The brief was to bring back a tangible, analog feel while building a modern store that is clear, fast, and trustworthy.

We aimed to create a tangible platform, embracing a bold vision of how to stay original without falling into clichés of fake tactility. The Journal was a highlight for me — shaping it almost like print for screen, with rhythm, grids, and imagery that carry weight. It’s always a challenge to translate that feeling digitally, but the result has something both pleasing to the eye and useful in inspiring future talent. The visual language stays restrained — generous space, contact-sheet cues, editorial type, measured color — and motion remains quiet so the interface feels human without being overbearing.

I worked globally across the product on the design system, UX flows, motion and micro-interactions, prototyping, and the architecture and design of major pages.